Thursday, December 15, 2011

More on Ads: Be Stupid by Diesel

Yesterday we discussed the different emotional appeals that ads may have, and we saw that most of them have a target, and a specific point. Here follows an advertisement by Diesel from last year. Please, watch it and think of the emotional appeal(s) involved, the target, and the point of it. Maybe you would like to start developing your thoughts by actually noting how it makes you feel. Does it have a covert message? You're welcome to express your ideas by commenting this post, or sharing your opinion in class.

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